My leadership journey
My business journey began with a steep learning curve. In my early twenties, still at university, I co-founded a company, right in the middle of a major financial crisis. Leading a startup in such turbulent times forced me to develop resilience, make decisions without certainty, and drive change with confidence. I had to lead without a roadmap, adapt quickly, and build a team that could thrive in complexity.
As the company grew, so did my responsibilities. I led teams of people who were older and more experienced than I was. That’s when I realized: my education had prepared me for many things, but not for leading people in high-pressure environments.
That realization changed the course of my work. I began exploring leadership, not just as a skill set, but as a way to navigate rapid change, drive innovation, and build strong, adaptable teams. Along the way, I developed two key principles:
Leadership Literacy – Understanding the fundamentals of effective leadership in complex environments.
Leadership Futuring – Anticipating early signals, adapting, and preparing leaders for what’s next.
These ideas have guided my career, from leading digital innovation in tech, to coaching leaders on building resilient teams that can drive real change.
For me, resilience is not a concept but a lived experience. I began training for triathlons at the age of twelve. For a decade, competitive sports were my central focus. Early on, I learned what it means to fully commit, with everything that entails: discipline, setbacks, focus, and staying clear-headed when things get tight. And I learned that performance does not arise from pressure alone, but from trust, responsibility, and a team that can rely on each other, in disappointments as well as moments of euphoria. This stance also shapes my work with leadership teams. I believe in clarity rather than perfection, in genuine conversations, and in the power of moving things forward together. Today, I support leaders and organizations that work with uncertainty rather than against it. I design learning spaces where leadership can grow, grounded firmly in practice and informed by research.
As a professor at Munich University of Applied Sciences and the Munich Center for Digital Sciences and AI, I bring science to where it is needed, in companies and leadership practice. In my research on collaboration between humans and AI, I ask:
How does leadership remain capable of action when decisions are no longer made by humans alone? How does trust develop when systems participate in shaping outcomes? How can responsibility be carried when data plays a role in decision-making? And how does collaboration succeed when roles, logics, and expectations shift?
These questions flow directly into the formats I create. For this reason, I design spaces where such questions do not remain abstract but become negotiable in everyday practice.
I am convinced that leadership arises in acting and in questioning, in listening and in creating clarity. If you want to strengthen leadership, for yourself, your team, or your organization, I would be glad to support you.
Dr. Tina Weisser
What shaped me....
24.000 hours as an executive
24 years as an entrepreneur
competed in 55 triathlons
50.000 km traveled by bicycle
4.900 diapers changed
766 theoretical models studied
36.000 minutes meditated
written 18.800 post-its
learned new things 16.000 x
7.750 downward facing dogs
lived in 7 cities
Work
My expertise
In a workshop last September, I sat across from a leader who asked me a question that has stayed with me ever since. “Our new AI tool has been analyzing our team for two months. Now it suggests transferring three of my best people to other departments because the data says they would be more efficient there. But my gut tells me this doesn’t fit. What should I do?”
Situations like this touch the very core of my work. When technology offers smart suggestions, but something feels off. When no one else can decide, because responsibility stays with the leader. I know these moments well. Decisions under uncertainty, when neither data nor instinct fully hold. Leadership begins where clear answers are missing and judgment is needed.
My approach connects research and everyday practice. Theory and experience. These two levels shape my work and matter deeply to me.
The first is leadership literacy. It is not about knowing everything about technology, more about recognizing when systems help, and when they overwhelm or mislead. What does it mean to enable trust when suggestions come from machines? What does responsibility mean when decisions no longer arise solely from the gut, but cannot be fully explained by code either? Those who want to lead do not need a recipe book, but judgment.
The second perspective is leadership futuring. How does leadership change when AI becomes part of the team? Who takes on what? How do we communicate when not only humans are involved? What forms of collaboration do we need that take both seriously, the human and the systemic?
I do not think in tools, but in relationships. Between human, technology, stance and action. Between what is necessary today and what will be possible tomorrow.
What drives me is this: shaping a leadership culture where technology serves people. Not as a solution in itself, but as part of a system rooted in responsibility, built on trust, and designed for real collaboration.
My professional background
- 20+ years of experience in management, innovation, and leadership
- Entrepreneur & startup executive for 8 years, successfully exited in my early 30s
- Professor of Service Design, UX, and Digital Leadership
- Program Lead at the Munich Center for Digital Science & AI (MUC.DAI)
- Lecturer at Munich University of Applied Sciences, educating the next generation of leaders
- Ph.D. in Change Management & Digital Service Innovation, researching how to embed innovation in organizations
- Interdisciplinary background in psychology, design, and engineering (architecture)
- Extensive training in systemic consulting, coaching, and group dynamics (Hephaistos, Rosenkranz, ZFSB Heidelberg, Consulting Impact)
- Expert in agile work environments and adaptive leadership, applying iterative and human-centered approaches to innovation and transformation
"Your leadership is a reflection of your story, formed by the experiences that stretched you, shaped by the choices that defined you"
- Tina Weisser
Writings
Food for Thought
Let’s explore what’s possible.
If you’re navigating change or designing what’s next, I’d love to hear your story – and explore the future skills that will support it.
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Essentials
© 2025 Prof. Dr. Tina Weisser. All rights reserved


