My leadership journey

My business journey began with a steep learning curve. In my early twenties, still at University, I found myself in a leadership role when we started our own company —right in the middle of a major financial crisis. Building a startup in such turbulent times forced me to develop resilience. I had to make decisions without certainty, adapt quickly, and keep going even when the path wasn’t clear.

As the company grew, so did my responsibilities. I led teams of people who were older and more experienced than I was. That’s when I realized: my academic education had prepared me for many things, but not for leading people.

That realization shaped my work. I began exploring leadership—not just as a skillset but as a way to navigate change, make decisions under pressure, and build teams that can adapt and grow. Along the way, I developed two key principles:

Leadership Literacy – Understanding the fundamentals of what makes leadership effective.

Leadership Futuring – Looking ahead, adapting, and preparing for what’s next

These concepts have guided me through my career, from leading digital service innovation to mentoring leaders on how to thrive in rapidly evolving environments.

My years as a professional athlete also shaped how I approach leadership. Competing at a high level taught me discipline, endurance, and how to push forward after setbacks—lessons that apply just as much to leadership.

I’ve seen leadership at its best—when leaders create clarity and drive change. I’ve also seen what happens when leadership fails—when there’s no vision, no trust, no direction. These experiences reinforced my belief that leadership is not just about making decisions; it’s about creating an environment where people and ideas can grow, even in difficult times.

Today, I help leaders and organizations navigate uncertainty with confidence by combining human-centered learning experiences with Leadership Literacy, Leadership Futuring, and Future Skills development. Through tailored programs and learning journeys, I empower individuals and teams to embrace change, foster innovation, and build resilience in a fast-evolving world.

As a Professor at the University of Applied Sciences in Munich and at MUC.DAI – Munich Center for Digital Science and Artificial Intelligence, as well as a leadership coach and consultant, I bring together experience and research to create learning experiences that are practical and action-oriented. For me, leadership isn’t just something you study—it’s something you practice every day by facing challenges, learning, and growing.

If you’re looking for a way to lead with clarity and impact, I’d love to work with you to create meaningful change—for yourself, your team, and your organization.

Dr. Tina Weisser

What shaped me....

24.000 hours as an executive

24 years as an entrepreneur

competed in 55 triathlons

50.000 km traveled by bicycle

4.900 diapers changed

766 theoretical models studied

36.000 minutes meditated

written 18.800 post-its

learned new things 16.000 x

7.750 downward facing dogs

lived in 7 cities

Work

My expertise

We are facing growing pressure, increasing tensions, and rapid organizational shifts, including restructurings, which can make it challenging for leaders to maintain a clear, future-oriented perspective.

I help leaders and teams navigate complexity by combining human-centered learning experiences with Leadership Literacy, Leadership Futuring, and Future Skills development. My tailored programs empower individuals and teams to embrace change, drive innovation, and thrive—even in turbulent times.

For me, Leadership Literacy is the foundation—the essential skills and knowledge every leader needs to succeed in dynamic environments. Leadership Futuring, on the other hand, is about preparing for what’s next—helping leaders build a vision for the future, anticipate challenges, and adapt with resilience and creativity.

With these two pillars guiding my work, I design transformative learning journeys that are practical, forward-thinking, and human-centered. These programs spark curiosity, strengthen resilience, and equip leaders with the confidence to navigate uncertainty, all while developing the Future Skills needed for long-term success.

By fostering a culture of growth and development, I support both personal transformation and organizational success. Together, we unlock the potential to embrace change, innovate, and lead with impact – even in times of uncertainty.

Leading Change & Innovation in Uncertain Times

⸻ Why I get up in the mornings

My professional background

  • 20+ years of experience in management, innovation, and leadership
  • Entrepreneur & startup executive for 8 years, successfully exited in my early 30s
  • Professor of Service Design, UX, and Digital Leadership
  • Program Lead at the Munich Center for Digital Science & AI (MUC.DAI)
  • Lecturer at Munich University of Applied Sciences, educating the next generation of leaders
  • Ph.D. in Change Management & Digital Service Innovation, researching how to embed innovation in organizations
  • Interdisciplinary background in psychology, design, and engineering (architecture)
  • Extensive training in systemic consulting, coaching, and group dynamics (Hephaistos, Rosenkranz, Heidelberg, Consulting Impact)
  • Expert in agile work environments and adaptive leadership, applying iterative and human-centered approaches to innovation and transformation

Clients and partners I worked with in the last 20 years

(Selection)

⸻ Thanks

Talks and Publications

Global Service Design Conference, Dublin

“Finding the center of strength within ourselves is in the long run the best contribution we can make to our fellow men.”

- Rollo May

Writings

Food for Thought

"Becoming a leader is synonymous with becoming yourself. It’s precisely that simple, and it’s also that difficult”

- Warren Bennis